THE INTERRUPT
Novo Nordisk
What if better health started with the interrupt; that critical moment where we challenge what’s always been done, and choose a new path forward?
Our client asked us to brand a movement that felt less like a PSA, and more like a social shift. Something that could live in the feed, in the streets, and in the minds of entire communities.
We built the interrupt as both a rallying cry and a platform. A disruption with purpose and a cultural intervention that reframes health not as a solitary pursuit, but as a collective movement. By leaning into bold language and social-first activations, we positioned The Interrupt as the spark that unites organizations, challenges old systems, and empowers people to act differently.
We’re creating a collective shift in how we approach health, not just individually, but across entire communities. Through powerful social activations and by bringing organizations together, the interrupt becomes the spark for change; addressing social determinants and driving real, measurable impact. This is where disruption meets purpose and we’re inviting you to be part of it.
CD: David Somerville
CW: Irene Moskowitz
Producer: Sarah Bonn
AD + Design: Nursena Caksen